BALD



DESCRIPTION →


2022
creative direction | design | animation



This is a collaboration and rnd project. Sometimes an ordinary project becomes a perfect resource for RND processes and fresh ideas.  This particular project gave us an opportunity to play around with an interesting topic and combine different techniques with a challenging task.

The main topic is transformation and recycling. As an example we took bald tires and dismantled them, created sculptures and dynamic compositions, we focused on playful aesthetics while changing the scale of the key object and applying primary materials. The parts we were focusing on were carbon, steel, oil and gas. Four sculptures for four topics.  

carbon↓




steel↓
oil↓
gas↓

credits ↔

creative direction: vitaly grossmann
design and animation:  superdesigeners & vitaly grossmann
sound: cadeu