creative direction | design | animation

→ Tendril and I created a brand film for the ESPN College Football Playoffs to build and capture excitement on its own as well as providing for a large broadcast toolkit to be used throughout the season.

We chose to focus on the themes of grit and polish, impact and flow, chemistry and ascension. Ultimately it was a celebration of American College Football culture: the effort, the journey, the passion, the colors, the pain and the glory of the teams, players and fans.

The thing we loved most was the collaboration with the team at ESPN. We were able to develop such a fluid back and forth with the client throughout the project that felt truly unique and refreshing. 



credits ↔

creative direction: vitaly grossmann X tendril
design and animation:  mariusz becker, yeseong kim, superdesigners, philipp pavlov, jose checa, gabriel rocha, ilya tselyutin, leonardo bortolussi, rich nosworthy, jeff briant, vitaly grossmann
sound: cadeu