N.A.S
DESCRIPTION →
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2024
○ creative direction | design | animation
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I was approached by the product design company Unknown, Untitled to create a series of product visualization films for an innovative, yet unrealized program developed for Rimowa, the iconic luggage brand under the LVMH umbrella. Tasked with envisioning the future of travel, Unknown, Untitled designed three groundbreaking suitcase concepts, each reimagining the brand's existing ranges. The goal of this project is to bring these visionary designs to life through a cinematic and elegant film, showcasing the beauty and functionality of each suitcase in a simple, yet striking manner.
For this project, I developed a three-part narrative for each suitcase, designed to highlight both the emotional and functional aspects of the product. The journey begins with mood-driven elements that evoke the feeling of travel, setting the tone for each case. Next, I focus on the craftsmanship and key construction features that make each suitcase unique. Finally, the story culminates in a captivating visualization that showcases the beauty of the design, emphasizing its functionality and innovative features.
I work best when collaborating, and with Maxime from Unknown, Untitled providing such a solid brief, I had a clear direction from the start. I partnered with Christian from Bareis+Nicolaus, who helped with the type design and animation, adding a lot to the project. And of course, the team at Cypher did an amazing job on the audio, really bringing everything together.
○ creative direction | design | animation
→
I was approached by the product design company Unknown, Untitled to create a series of product visualization films for an innovative, yet unrealized program developed for Rimowa, the iconic luggage brand under the LVMH umbrella. Tasked with envisioning the future of travel, Unknown, Untitled designed three groundbreaking suitcase concepts, each reimagining the brand's existing ranges. The goal of this project is to bring these visionary designs to life through a cinematic and elegant film, showcasing the beauty and functionality of each suitcase in a simple, yet striking manner.
For this project, I developed a three-part narrative for each suitcase, designed to highlight both the emotional and functional aspects of the product. The journey begins with mood-driven elements that evoke the feeling of travel, setting the tone for each case. Next, I focus on the craftsmanship and key construction features that make each suitcase unique. Finally, the story culminates in a captivating visualization that showcases the beauty of the design, emphasizing its functionality and innovative features.
I work best when collaborating, and with Maxime from Unknown, Untitled providing such a solid brief, I had a clear direction from the start. I partnered with Christian from Bareis+Nicolaus, who helped with the type design and animation, adding a lot to the project. And of course, the team at Cypher did an amazing job on the audio, really bringing everything together.
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credits
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VISUALS:
creative direction / motiondesign / animation : vitaly grossmann
graphics support by: bareis-nicolaus
PRODUCT DESIGN:
client / creative direction / design: unknown, untitled
AUDIO:
sound by: cypher
creative direction / motiondesign / animation : vitaly grossmann
graphics support by: bareis-nicolaus
PRODUCT DESIGN:
client / creative direction / design: unknown, untitled
AUDIO:
sound by: cypher
sound design / music / mix: john black
music composition / sound design: joris van grunsven
sound design / music / mix: joseph sims
music composition / sound design: joris van grunsven
sound design / music / mix: joseph sims