creative direction | design | animation

→ Tendril and I were invited to design and create two films showcasing the key features and benefits of VIZIO’s P-Series X Quantum and Dolby Atmos product lines.

Our goal was to define a visual thread for each of the films that could be used as a transition device to and from a series of gorgeous product renderings and artful technical demos. The minimal environments were designed to echo the material quality and palettes of each of the devices.

In the case of PX Quantum, we found the inspiration we were looking for in the underlying technology. The panels contain billions of nanometre size semiconductor particles called quantum dots that have some very interesting optical and electronic properties. We imagined these particles activated and illuminated by light, congealing and swirling together to form images on the surface of the display.

For Atmos, the key creative challenge was to find a unique and beautiful way to visualize sound propagating through space. The speakers within the Atmos system are designed to reflect and focus sound to maximize sensory immersion.

At an early stage, we imagined that the environment might be largely invisible, and revealed only when pulses of sound passed over its surfaces. We experimented with vibrating strings and strands flowing through and wrapping surfaces in space.


credits ↔

production company:
tendril (lead chris bahry) 
creative and art director:
vitaly grossmann
executive producer:
ashley monaghan
ryan maclean and john szebegyinszki
design & animation: rich nosworthy, jeff briant, philipp pavlov, vitaly grossmann
fx & simulations:
phillip pavlov, rich nosworthy
lighting & render:
jeff briant, vitaly grossmann
chris bahry
sound design & music: